I would try to get them a gift at the next gift-giving opportunity but wouldn’t worry about getting them one now.

I’m more often the gifted than gifted, and it 100% doesn’t hurt my feelings. I

Dancing around to very silly songs.
Small jigsaw puzzle (500-1000 pieces) to celebrate New Years.
Research to find cultures/ religions etc with different new years, and making low level plans to to celebrate along.
Experimental makeup.

This. These people are not giving you a gift to get one in return, they’re doing it because they enjoy gift-giving and want to make you feel loved. Just be appreciative.

+1. I am not going to claim I don’t enjoy receiving gifts, but I get much more joy out of giving them. If you text your friend a message, or photo of you enjoying their gift and tell them you’re thinking of them, that’s going to bring a smile to their face, no in-kind reciprocation or guilt necessary.

A text is fine! I baked some stuff for my neighbors and local friends this year because I wanted to, not because I expect cookies (or gifts or whatever) in return.